Brand Identity, Collateral design, Brand Positioning
Brand Identity, Collateral design, Brand Positioning
Brand Identity, Collateral design, Brand Positioning
CLIENT
ZAHANA
Fashion and Apparel
SERVICES
Brand Identity, Media Design, Brand Positioning
Zahana is a shopping boutique that retails casual apparel to chic young women with a taste for fresh, modern fashion. The brand is owned by a young ambition entrepreneur who possesses a strong passion for the ever-evolving fashion scene and features trendy, hand-picked items that could make a style statement with affordability and worth.
Keeping the brand's virtues and attire inventory as the base line a quirky brand make-over and the new logo launch was created.
First, we designed with a simple typographic mark embedding an interlaced heart icon expressing the brand's love for fashion. Then we gave its name a visual and phonetic feeling with a pattern that conveyed the shop's prime products.
The branding is feminine, but has the ability to thrive among more eccentric elements, such as the iconic pattern and colour backgrounds in the stationery or the collage-like composition of its social launch.
