Brand Identity, Collateral design, Brand Positioning
Brand Identity, Collateral design, Brand Positioning
Brand Identity, Collateral design, Brand Positioning
CLIENT
POLARIS
Lighting products and solution company
SERVICES
Brand Identity, Collateral Design, Brand Positioning
Polaris is a lighting products and solution company with an established and strong market existence in commercial clientele segment. From lighting fixtures, consulting and customisable solutions, the brand caters to individual-centric needs suiting every style.
With a key object to wide customer base to premium residential clientele and hospitality segment, the brand needs a refreshed personality that aligned to future and expansion goals.
We took the start point from the customers insights of the naming of the brand and the insightful approach of the name being a name of northern pole star. Expressing the significance, we created a contemporary and clean identity solution that brought relevance and poise, which suited the market segment which the brand intended to reach.
Heightened and highlighted play with singular letter and outshining bright tone palette with a solid black, creates a confident and optimistic tone to a versatile nature of the brand in the world of lighting.
