Brand Identity, Collateral design, Brand Positioning
Brand Identity, Collateral design, Brand Positioning
Brand Identity, Collateral design, Brand Positioning
CLIENT
INSTADEL
Supermarket and Quick Commerce
SERVICES
Brand Identity, Collateral Design, Brand Positioning, Merchandising, Launch Campaign
Instadel is an quick commerce and grocery delivering company with a broad clientile and versatile target audience. Their unique strategy was to stand with a ma market positioning of "Instant Delivery".
They need a direct, easy to create relevance and clear approach to stand out in the market space building a connect to an universal audience and have a quick brand recall.
Bringing relevance to their directness and clear vision, an iconic branding is designed reflecting their brand virtues and offerings. A significant symbolism logo is created with the brand name initials as shopping to show quick and smart shopping experience solutions.
An eco-centric identity system was created depicting green, fresh and environment conscious to elevate the brand's vision and express high ethical standards in operations.
