CLIENT
COFFEEWALA
Roasted Coffee Brand
SERVICES
Brand Identity, Collateral Design, Brand Positioning
Roasted coffee brand started by a German independent entrepreneur based in a coffee estate in southern India providing farm grown and ethically processed coffee beans.
Their coffee is known for its quality and strong flavour, we were to provide an identity that could create a mass reach and unified assemblage across wholesale and retail market.
Our defined the key objectives and solutions to bringing out resonance and authenticity of the brand. We designed a friendly and approachable mascot style branding defining the true vibe of the brand and also its owner.
We created a functional packaging sticker solution with minimal yet informational design and created extension implication across all collaterals.