Brand Identity, Collateral design, Brand Positioning
Brand Identity, Collateral design, Brand Positioning
Brand Identity, Collateral design, Brand Positioning
CLIENT
BLUE WORLD
Corporate Event Management company
SERVICES
Brand Identity, Collateral Design, Brand Positioning
Blue world is an event management company creating corporate events and solutions for industries and organisations. While they had a strong relationship based clientele, their presence was individual centric and they needed an identity that expresses themselves as a focused entity.
Their core audience was corporates and multinational associates and the company wanted to create a dynamic appeal to a market world-wide.
We created a whole new image positioning with an identity design expressing their nature of work and competitive advantage. Bringing out the confident and composed energy of the brand and having a strong corporate world resonance across its visual language.
The logo type play conveys surpassing gravitas and world audience significance. The colour palette and font styles with a complimenting text pattern play demonstrate a bold, sophisticated and clear element of the brand.
